See on Scoop.itHow to – Marketing

“Metrics & ROI – Marketers usually discuss measuring the ROI of social media as a nebulous art or, worse, as an impossibility. But social media is measurable. The following infographic sheds light on that …

Marty Note
Great scoop by Khaled here exploding common myths of social media ROI. My favorite myth is that there is NO ROI for social media (lol). That is a myth that keeps coming up. This infographic says maybe we just don’t know how to figure social media ROI.”

 

Yes, Virginia, there is ROI for social media, and you can measure it.

See on www.marketingprofs.com