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This presentation will explore how to plan a video curation strategy, how to determine what sources are appropriate for your visitors, and how you invite and curate user-generated and user-submitted content.


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“Curation can solve the problem of abundance online, Steven Rosenbaum explained at the recent Streaming Media East conference in New York City. While creative professionals occasionally disagree with curation, it’s a way for site owners to present strong material to site visitors and cut through the clutter.

“Content curators are distributors of collections,” explained Rosenbaum.

That’s the abundance problem. If you went ahead and made all the curators in the world go away, you’d still have this signal-to-noise problem that we laid out at the beginning of the talk. So, absolutely no way is curation the thing that is the enemy of creation.”


A well-planned content curation strategy doesn’t simply present a list of videos to site visitors. It presents a collection with personality. When curating materials to present, think about the persona that makes that collection unique…”


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