See on Scoop.itHow to – Marketing

“Success in social media has more to do with the underlying principles, and less with the visible tools or tactics used.So it’s easy to get the wrong idea or impression being on the outside, looking in.”

 

I like Misconception #3: Social Media Doesn’t Convert Directly. And it takes time. And it’s not advertising.

 

Good article.

 

See on socialmediatoday.com