See on Scoop.itHow to – Marketing

“In 1936 Dale Carnegie wrote the book “How to Win Friends and Influence People,” analyzing and giving advice about how to manage human communications in an effective, impactful way.”

 

And, no, people don’t fundamentally change, even in 76 years.

 

My favorite Carnegie quote: ‘1. Health and the preservation of life. 2. Food. 3. Sleep. 4. Money and the things money will buy. 5. Life in the hereafter. 6. Sexual gratification. 7. The well-being of our children. 8. A feeling of importance….Almost all these wants are usually gratified-all except one. But there is one longing – almost as deep, almost as imperious, as the desire for food or sleep – which is seldom gratified. It is what Freud calls “the desire to be great.” It is what Dewey calls the “desire to be important.”‘

See on socialmediatoday.com