Via Scoop.itWhat’s new on the Avenue

You could argue that trading a focus on “infuence” for one on “engagement” is an exercise in semantics — I did — but Dups Wijayawardhana and Ric Williams, the guys behind social media stock market Empire Avenue, would tell you you’re wrong. The startup, a virtual stock market for social media users, today relaunched with a focus on engagement as its metric for the performance of its users’ stocks. Influence, the company’s CEO told me, is impossible to measure. “You can measure whether someone engages with a piece of content you shared, but you can’t measure the outcome of that engagement, which is what influence is,” Wijayawardhana said. “You can’t say that 70 times out of 100 a certain person can influence someone to do something. You can say that 70 percent of the time, they engage their followers and friends.”