I had the good fortune to preview Scammed by Christomer Elliot.

Elliot is one of America’s most prolific consumer advocates, and  he gives us all kinds of tips and background information in his book about what companies will do to misinform consumers and separate them from their money.

I found chapter 2 “I SEO You” very helpful and informative. Since I own a few websites, I often get calls & emails from ‘SEO experts’ who will put me “at the top of the search listings”. Frankly I’ve always politely declined since it just seemed unrealistic at best.  Mr Elliot did a great job of explaining what  “White Hat, Grey and Black Hat” Seo techniques are.  Very thorough and informative, and I now I have the knowledge to back up my instincts. Well done.